precious

dami

Copywriter & Beauty Content Creator

Exacting her tone of voice — a playful, bestie-who-knows-almost-everything register — Precious crafts copy on a daily basis that informs and excites the ever-growing beauty community.

Tapping the imaginary microphone for world-renowned beauty retailer, Cult Beauty, Precious leads, edits and writes the Organic Social copy to an audience of 1.6m followers. It doesn’t stop there: the new and trending who’s-who (read: just launched products) are also sealed with a well-punctuated kiss and her penmanship.

Experienced in building evergreen campaigns from ideation to execution, Precious extends her eye for detail, aesthetics and sometimes, the dramatics — where necessary — to brands in need of a refresh.

Organic Social Copy

Product Description Copy

Select Works

Chet Lo SS24, London Fashion Week — taken by Precious Dami

Keeping her eyes, ears and ready-to-type fingertips at alert, Precious is keen to spot, predict and analyse the genesis of trends.

Away from the keyboard, the all-round creative finds herself in front (and sometimes behind) the camera. Be it backstage-to-front-row coverage at London Fashion Week for Chet Lo or the online stage that is Instagram Reels, Precious curates attention-grabbing beauty content, which her audience enjoy.

want to work?

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want to work? 〰️

Need help developing a social strategy? Or, perhaps thinking of a way to optimise your brand’s online presence through better storytelling? Let’s work.